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The Most Expensive Fruit in the World Shouldn’t Depend on Guesswork A mature Monthong durian tree in Chanthaburi can produce fruit worth ฿3,000–฿8,000 per tree per season. Multiply that across a 50-rai orchard, and you’re managing a ฿2–5 million harvest — guided largely by experience, intuition, and weather watching.

Smart farming technology has never been more accessible. Soil sensors cost less than a meal. LoRaWAN gateways cover kilometers on a single charge. Cloud platforms can ingest telemetry from thousands of devices at near-zero marginal cost. AI models can predict crop disease from a smartphone photo.

Simplico Co., Ltd. builds warehouse management systems (WMS) for durian and fresh fruit depot operators across Southeast Asia — connecting lot tracking, cold chain monitoring, mobile tools, and ERP integration into one platform purpose-built for fresh produce export. Trusted by fruit exporters in Thailand · Built for Thai, Japanese, and Chinese-speaking markets

You’re Losing Money Without Knowing It Peak durian season. Your depot is receiving dozens of tonnes a day. Farmers line up at the gate, your grading team races against the clock, and export buyers call every hour asking about stock. But here’s the honest question — do you know right now, exactly how many kilograms […]

Modern farming doesn’t always happen where the internet is reliable. Many farmers still rely on notebooks, scattered photos, or memory alone to track crops, tasks, and harvests. SmartFarm Lite was built for exactly that reality. It is a lightweight, offline-first mobile app that helps farmers record everything that matters—without depending on cloud connectivity.

Chanthaburi is one of Thailand’s most important fruit-producing provinces, especially for durian, mangosteen, and rambutan. Yet despite high-quality produce, local farmers often suffer from price volatility and external market influence, particularly from large export-driven demand such as China. This problem is not just about trade—it is about who controls information, coordination, and access to markets. […]

Introduction When people hear AI leaf disease detection, they often imagine a system that instantly and perfectly diagnoses plant diseases from a single photo. In reality, the algorithms behind leaf disease detection are more pragmatic—and more reliable—than that. They are not designed to replace agronomists. They are designed to reduce uncertainty early, using visual signals […]

Introduction For years, smart farming has been promoted as a future powered by sensors, IoT gateways, dashboards, and complex analytics. In reality, most farmers—especially small and medium farms—cannot adopt or sustain these systems. Smart Farming Lite is an alternative approach: a phone-first, decision-driven digital farming system that works without mandatory hardware. It focuses on helping […]

🎯 Core Principle Smart farming is about better decisions, not expensive technology. Start with observation, records, and simple rules before investing in hardware.

Water is one of the most valuable resources in agriculture, yet it is often managed using fixed schedules, manual observation, or broad estimates. As climate patterns shift and water scarcity becomes a global concern, farmers are looking for better ways to supply the right amount of water at the right time.

Smart farming has exploded in popularity over the last few years. Every month, new IoT devices appear on the market: soil moisture sensors, weather stations, nutrient probes, water-flow meters, GPS trackers, and drone-based imaging tools.

In today’s fast-changing world, labor shortages and rising operational costs are forcing industries to rethink how work gets done. Automation has long been a buzzword, but what’s exciting now is that many of the most impactful solutions are open-source—free to use, adapt, and improve.

Managing a farm isn’t easy — especially when it comes to keeping track of all the inputs that go into growing healthy crops. From seeds and compost to water and labor, small oversights can turn into big problems: wasted materials, higher costs, and lower yields.

Introduction Sensors are revolutionizing modern agriculture, enabling farmers to make data-driven decisions. However, with the wide variety of sensors available, choosing the right ones for your farm can be challenging. This guide will walk you through the key factors to consider when selecting sensors tailored to your farming needs.

การปลูกทุเรียนซึ่งเป็นอุตสาหกรรมสำคัญในเอเชียตะวันออกเฉียงใต้ กำลังผสมผสานเทคโนโลยีเพื่อเพิ่มผลผลิต ปรับปรุงคุณภาพ และส่งเสริมความยั่งยืน หนึ่งในนวัตกรรมเหล่านี้คือการใช้ดาวเทียมวงโคจรต่ำ (LEO) ซึ่งกำลังกลายเป็นเครื่องมือสำคัญสำหรับเกษตรกรรมสมัยใหม่ ดาวเทียมเหล่านี้มีจุดเด่นในเรื่องความหน่วงต่ำและความสามารถในการเก็บภาพความละเอียดสูง ซึ่งช่วยให้การตรวจสอบฟาร์มแม่นยำยิ่งขึ้น และการตัดสินใจด้านการจัดการทรัพยากรมีประสิทธิภาพมากขึ้น

Durian farming, a vital industry in Southeast Asia, is increasingly integrating technology to optimize yield, improve quality, and enhance sustainability. Among these innovations, Low Earth Orbit (LEO) satellites are emerging as a powerful tool for modern agriculture. These satellites, known for their low latency and high-resolution capabilities, are revolutionizing durian farming by enabling precise monitoring, […]

ในเกษตรกรรมยุคใหม่ ระบบให้น้ำและปุ๋ยอัตโนมัติ (Fertigation) ได้กลายเป็นส่วนสำคัญสำหรับการส่งน้ำและสารอาหารให้กับพืชได้อย่างแม่นยำ การรวม การให้น้ำ และ การให้ปุ๋ย เข้าไว้ในกระบวนการเดียวช่วยประหยัดเวลา ลดการสูญเสีย และเพิ่มผลผลิต เพื่อให้ระบบนี้ทำงานได้อย่างมีประสิทธิภาพ การรวม ระบบควบคุมแบบ PID เป็นกุญแจสำคัญที่ช่วยเพิ่มศักยภาพของระบบนี้

In modern agriculture, automated fertigation systems have become essential for precise water and nutrient delivery. Combining irrigation and fertilization into one streamlined process, fertigation saves time, reduces waste, and boosts crop yields. To ensure such a system operates efficiently, integrating a PID control system is a game-changer.

In the era of smart farming, the convergence of artificial intelligence (AI) and Internet of Things (IoT) technologies has brought forth groundbreaking solutions that improve crop management, yield, and sustainability. Among these advancements, AI-driven crop health monitoring is becoming a cornerstone of modern agriculture.

Durian farming, particularly in Chanthaburi, Thailand, has seen rapid technological adoption to optimize yield and quality. By leveraging IoT sensors, real-time data analysis, and image processing, modern farms can now provide data-driven insights to enhance fruit quality and optimize harvest schedules.