Background

"CozyNest Furniture," a family-owned furniture store in Chiang Mai, Thailand, specializes in handcrafted wooden furniture. While their unique designs attract local customers, the store struggles to grow beyond the region due to the lack of a digital platform and modern operational tools.

Challenges

• Limited Online Presence: Customers can only purchase in-store, limiting potential sales from other regions.
• Manual Inventory Tracking: Inventory is tracked manually, leading to frequent stock mismatches and delays.
• Customer Engagement: No tools to showcase products virtually or allow customers to interact with the brand online.
• High Operational Overhead: Time-consuming manual processes hinder scalability.

Solution

CozyNest Furniture partnered with Simplico to launch an e-commerce platform using SimpliShop, tailored to meet their specific needs.

• E-Commerce Website Launch: Built a visually appealing, mobile-friendly website showcasing their furniture collection with high-resolution images and product descriptions. Added a virtual showroom where customers can view furniture in 3D and visualize them in their rooms using AR technology.
• Inventory Management Automation: Integrated a real-time inventory tracking system, synchronizing both online and in-store stock. Set up low-stock notifications to ensure timely restocking.
• Enhanced Customer Experience: Introduced personalized recommendations and "Frequently Bought Together" features. Enabled customers to customize furniture dimensions and finishes directly on the platform.
• Streamlined Order Processing: Automated order confirmation, invoicing, and shipping updates. Integrated delivery tracking for a seamless customer experience.
• Marketing Campaign Integration: Launched email marketing campaigns featuring promotions, new arrivals, and limited-edition collections. Leveraged social media integrations to drive traffic to the e-commerce site.

Results

• Sales Growth: Online sales contributed to a 70% increase in revenue within the first year.
• Operational Efficiency: Automated inventory and order management reduced manual errors by 50%.
• Customer Reach: The platform attracted customers nationwide, expanding the store’s reach by 60%.
• Customer Satisfaction: Virtual showroom and customization options enhanced the shopping experience, leading to a 40% rise in repeat purchases.

Conclusion

By adopting SimpliShop, CozyNest Furniture successfully transitioned into the digital marketplace. The e-commerce platform enabled the store to scale its operations, improve efficiency, and serve a broader customer base while maintaining its handcrafted charm.