Why Competing with Shopee or Amazon Is the Wrong Goal
When organizations consider building an e-commerce system, the first concern is almost always competition with large platforms such as Shopee, Lazada, Amazon, or TikTok Shop. These platforms dominate through capital, traffic, logistics subsidies, and aggressive marketing.
Trying to compete with them directly is not a strategy — it is a dead end.
Large platforms are optimized for generic, high-volume, low-context commerce. Most real-world businesses operate in the opposite conditions: regulated environments, relationship-based selling, complex approval flows, and deeply local constraints.
A tailored e-commerce system succeeds precisely because it solves problems that large platforms are structurally unable to address.