How to Write Use Cases That Really Speak Your Customers’ Language

When we start a new project, it’s tempting to list features: “Add login, build a dashboard, connect payments.”
But features alone don’t tell us what customers really need.

That’s where use cases come in.

A use case is simply a story about how a real person uses your product to get something done. It’s not about fancy technical jargon or flowcharts. It’s about stepping into your customer’s shoes and asking:

👉 “What’s the moment they open my app? What do they want to achieve? What happens next?”

🌟 What Makes a Good Use Case?

Think of a use case as a conversation between a person and your system.

The person (actor) says: “I want to do X.”
The system replies: “Okay, here’s what happens next.”
The story continues until the person reaches their goal — or hits a problem and takes another path.

That’s it. Simple. Human. Relatable.

🎯 Why This Matters

It keeps you focused on goals, not features.
It’s a language that business, tech, and design can all understand.
It forces you to think about the “what ifs” — invalid passwords, failed payments, lost internet connections.
It gives testers and developers a clear script to follow.

✍️ How to Write One (Step by Step)

Start with the actor: Who’s using the system?
Define the goal: What do they want to achieve?
Set the scene: Preconditions (what’s true before) and the trigger (what kicks it off).
Write the happy path: The simple, successful story.
Add the twists: What if something goes wrong?
End with results: Success and failure outcomes.

📝 Real-World Use Case Examples

1. Place an Order (E-Commerce)

Actor: Customer
Goal: Buy products online

Story:

Customer reviews their cart.
The system shows a summary with prices and shipping.
Customer enters shipping details and chooses payment.
Payment goes through.
The system confirms the order and sends an email.

What ifs?

Wrong address? → Ask to fix it.
Card declined? → Try another method.

2. Reset Password

Actor: Registered User
Goal: Get back into their account

Story:

User clicks “Forgot password.”
System asks for their email.
User enters it.
System sends a reset link.
User clicks the link, sets a new password, and logs in.

What ifs?

Email not registered? → Show error.
Link expired? → Ask them to request again.

3. Track a Package

Actor: Customer
Goal: Check where their order is

Story:

Customer clicks “Track Order.”
System pulls status from the courier.
Tracking info is displayed with delivery date.

What ifs?

Courier system down? → Show “try later.”
Invalid tracking? → Suggest contacting support.

4. Post a Job (Smart Farming App)

Actor: Farm Owner
Goal: Hire help for farm work

Story:

Owner clicks “Post New Job.”
They enter details: task, date, pay.
System saves it.
Nearby workers are notified.
Workers apply.

What ifs?

Missing details? → Prompt to fill in.
No workers nearby? → Suggest widening search.

💡 Final Thoughts

Writing use cases is not about filling templates or making documents for the shelf. It’s about telling the story your customers would tell if they were explaining your product to a friend.

So next time you sit down in the morning, don’t just think: “What feature should I build?”
Instead, ask:

👉 “What’s the story my customer is living today — and how does my product help them succeed?”

That’s where real product value starts.